Private content infrastructure player resets its customer base, launches AI CMS, and shows how premium syndication drives authority, discoverability, and answer engine presence in minutes.
MIAMI, FL, Monday 5th, 2026 – XPR Media LLC (www.xpr.media), the press release syndication and content amplification platform built for modern marketers, today announced a breakout 2025 marked by rapid network growth, a full reset of its customer base, and major expansion of its publisher network. Over the year, XPR scaled its network from roughly 100 sites to more than 1,500 properties, launched an AI-powered CMS for agencies, and secured an exclusivity agreement with the USA TODAY Network covering all its U.S. properties.
XPR approached 2025 as a challenger in a legacy market. The company discontinued roughly 70 percent of early customers that did not meet its editorial and compliance standards, then rebuilt and tripled its active account base around a higher-quality mix of digital marketing agencies, PR distribution companies, and in-house brand teams. This shift has driven stronger traffic quality, more authoritative links, and rapid visibility across answer engines where XPR-distributed content often appears within minutes.
Since launching the AI CMS in June of 2025, XPR has maintained more than 50 percent of quarter-over-quarter growth while continuing to invest in product development, network quality, and service. The CMS gives customers one place to ingest, enrich, approve, and distribute content across the network. Each story is structured for SEO and GEO discoverability and includes reporting designed to show clear authority and visibility gains, not just impressions.
“Our mission at XPR is simple,” said Pablo Goldstein, Founder and CEO of XPR Media. “If you are a publisher, we want to be the easiest way to unlock new revenue and long-tail organic visibility without creating extra work. If you are an agency, we want to be the distribution layer that turns every press release into real authority, search presence, and answer engine coverage you can show clients. In 2025 we proved this model works at scale.”
Goldstein continued: “We raised the bar for who we work with. We tightened our guidelines, turned off accounts that weren’t aligned, and focused on the best marketers and publishers in the world. That’s why the quality of our network and the results our customers are seeing continue to accelerate.”
2025 Highlights
- XPR expanded its team from a three-person founding group to a 12-person organization across product, engineering, operations, and customer success.
- The company sustained more than 50 percent quarter-over-quarter growth in the second half of 2025 while prioritizing product innovation and publisher value.
- XPR reset its client base by discontinuing about 70 percent of accounts that did not meet quality standards, then tripled its active customer base at that higher bar.
- The company launched the XPR AI CMS, a central hub for uploading, optimizing, approving, and distributing content with automated schema markup, geo-tagging, and AI-assisted compliance checks.
- XPR demonstrated real SEO and GEO impact, with content receiving organic visibility, local discoverability, and answer engine presence in minutes.
- The XPR publisher network expanded more than fifteenfold, from about 100 sites to over 1,500 properties across local news, niche verticals, and national media brands.
- XPR signed an exclusivity agreement with the USA TODAY Network covering all U.S. properties, strengthening its position as the infrastructure layer for premium, brand-safe content distribution.
- Syndication volume increased significantly year over year, with more category-leading brands and agencies incorporating XPR into their distribution stack.
- XPR syndicated more than one million press releases across its network in 2025.
A stronger value proposition for publishers
XPR is built to operate as a low-lift marketing technology layer for publishers. Partners can integrate via simple scripts, feeds, or CMS modules and typically go live within days. XPR-distributed stories are structured to attract incremental, high-intent visitors from search and answer engines, allowing publishers to capture long-tail and commercial demand in categories they may not actively cover.
Publishers maintain full editorial control. Strict guidelines and a combined AI-plus-human moderation process keep low-quality submissions to a minimum, supporting brand safety while driving incremental audience and revenue. XPR is designed to add net-new sessions and monetizable inventory rather than overlap with editorial output.
“Publishers want two things,” Goldstein said. “More high-quality audience and more high-quality revenue, without putting their brand at risk. XPR makes that possible by delivering premium agency and brand content that is structured for discoverability and reviewed before it ever reaches their pages.”
A strategic edge for digital marketing and PR agencies
For agencies, XPR has become a strategic distribution layer that blends PR, SEO, and authority building into a single repeatable motion. Campaigns syndicated through XPR consistently show stronger visibility and authority than similar content not distributed on the network.
Agencies gain clear proof of presence across authoritative publishers, search engines, and answer engines. The XPR AI CMS allows teams to manage dozens or hundreds of campaigns from one interface. Templates, bulk uploads, role-based access, and automated enrichment help teams scale without adding headcount. White-label analytics and unified reporting make it easy to demonstrate impact in client dashboards.
“Every agency leader I speak with tells me clients want proof that their content is doing real work,” Goldstein said. “XPR gives them that proof. Over time, agencies that don’t plug into an infrastructure layer like ours will find it harder to compete.”
Looking ahead to 2026, XPR plans to deepen its work with major publishing partners and expand its AI-driven workflow and analytics capabilities. The goal is to make premium syndication and amplification feel as simple as hitting publish, while giving brands, agencies, and publishers the visibility and credibility they need in a world shaped by search, GEO, and answer engines.
About XPR Media LLC
XPR Media LLC is North America’s top press-release syndication and content-amplification platform, delivering unmatched reach across 1,500+ authoritative publishers and more than 100,000 monthly placements. Built as the marketing-technology layer for publishers, PR agencies, and marketers, XPR intelligently routes premium stories and branded communications to the most relevant high-authority digital destinations. Through its AI-driven workflow, transparent analytics, and scalable distribution engine, XPR amplifies visibility, credibility, and editorial impact while enhancing discoverability across traditional SEO, emerging GEO (Generative Engine Optimization), and the growing universe of answer engines. XPR’s expanding Partnership Program empowers publishers, agencies, and technology providers to extend reach, grow revenue, and integrate next-generation content solutions into a unified, high-performance ecosystem.
Media Contact
Pablo Goldstein
Founder & CEO, XPR Media
press@xpr.media
The post XPR Media Marks Breakout 2025, Scaling to 1,500 Plus Sites and Locking In USA TODAY Network Exclusivity as Agencies Race for SEO and GEO Visibility appeared first on XPR Media.
